Brand Messaging & Voice
from €650Brand Messaging & Voice
The voice document every other page — and every future freelancer, hire, or AI tool — can actually follow.
Who this is for
Who this is for
- Your brand voice currently lives only in the founder’s head.
- Your copy is inconsistent from page to page, or between whoever happens to be writing it.
- Your voice falls apart the moment it’s translated — or you’ve never tried translating it and suspect it would.
- You’re about to hire a freelancer, an in-house writer, or hand a brief to an AI tool, and want something concrete to hand them.
What’s included
- A positioning statement
- 3–4 messaging pillars
- A vocabulary do/don’t list
- Sample rewrites that apply the framework to real copy
- Independently authored EN + PL version, plus a style-consistency checklist (Bilingual System tier)
Packages & pricing
| Package | Scope | Turnaround | Price | Add to cart |
|---|---|---|---|---|
| Voice Snapshot Entry | Tone-of-voice one-pager + vocabulary do/don’t list, from a discovery questionnaire | 7 business days | €650 | |
| Messaging Framework Standard | Positioning statement, 3–4 pillars, 8–10-page voice guide, sample rewrites, discovery call | 12 business days | €1,450 | |
| Bilingual Brand System Extended | Full framework authored natively in EN + PL, plus a style-consistency checklist for future writers | 18 business days | €2,600 |
How this service runs
01
Discovery
a questionnaire (the Messaging Framework and Bilingual System tiers add a call).
02
Draft
positioning, pillars, and vocabulary do/don’t, drafted as a working document.
03
Test
sample rewrites that apply the framework to real copy, so you can see it work before you rely on it.
04
Handover
the finished guide, plus a consistency checklist for future writers (Bilingual System tier).
Before / after
A generic “about us” line, rewritten to demonstrate the actual editing standard this service documents.
Before / after
BeforeWe are passionate about delivering world-class solutions tailored to your unique needs.
AfterWe do one thing: we write words that get read. If a sentence isn’t earning its place, we cut it.
A demonstration rewrite — not a real client’s copy.
What it costs
What changes the price
Depth (a one-pager vs. a full framework) · Whether a discovery call is included · Bilingual authorship
Common questions
Isn’t this branding or design work? We already have a logo.
That’s visual branding, which we don’t sell. This is verbal branding — the words, not the visual system.
Do you design a brand style guide (colours, fonts)?
No — we write the voice and vocabulary; a designer handles the visual system.
Who uses this document day to day?
Anyone writing on your behalf — an in-house marketer, a freelancer, or your own future prompts to an AI tool.
Can this be authored in both English and Polish?
Yes — the Bilingual Brand System tier is built exactly for that, as two independently authored versions of the same framework.
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